About

A Japan market-entry partner built by operators

Eifer helps overseas brands turn interest in Japan into a working business: distribution negotiation, localization, EC and retail rollout, marketing, operations, and continued growth after launch.

Mission

Bring promising global brands into Japan and build them into local businesses.

Numbers

Eifer in numbers

A snapshot of the operating base we bring to Japan launches.

Founded: 2019
Brands launched or supported: 58+
Markets connected: 10+
Cumulative GMV handled: ¥1.3B+
Team members and operators: 20
Launch support areas: 5

Message

Message from the CEO

Yuki Nojiri, CEO

Founder & CEO

I was born in Tokyo in 1996, and my interest in cross-border business started while studying in Germany during my time at International Christian University.

Traveling through Europe and Asia, I saw how many products, people, and ideas never reach the markets where they could truly win. While still a student, I founded a business in Mongolia with a local university partner and turned it profitable. That experience was recognized with the Special Jury Award at the 2020 Keizaikai "Golden Eggs" Grand Prix.

Eifer was founded on a simple belief: many overseas brands have strong products, but entering Japan requires more than translation or a distributor list. It requires negotiation, localization, channel design, marketing, and local operators who stay accountable after launch.

Since founding Eifer in 2019, we have supported 58+ brands across Japan entry, exclusive distribution, cross-border sales, web marketing, AI implementation, and executive branding. Our work spans overseas enterprises, IPO companies, NASDAQ-listed companies, and fast-growing D2C brands.

For overseas founders, manufacturers, and brand owners, Eifer is designed to be the local partner that turns a Japan opportunity into a real business.

Team

A Japan-based team combining overseas negotiation, EC operations, marketing, and launch execution.

Yuki Nojiri
Founder & CEO
Born in Tokyo, 1996. Studied abroad in Germany during International Christian University. While a student, founded a profitable tour business in Mongolia partnered with a local university. Special Jury Award, Keizaikai Golden Eggs Grand Prix 2020. Founded Eifer in 2019.
Local Researcher Network
China, Taiwan, the United States, Israel & more
We work with researchers based in China, Taiwan, the United States, Israel, and other key markets. They provide first-hand intelligence on consumers, distribution channels, competitors, and local business practices to support market-entry and cross-border sales decisions.
Suguru Toda
Head of Operations
Joined Eifer after leading customer success at a fast-growing matching app and an education venture. He oversees the localization of 10+ Eifer brands and the operational partnership with overseas manufacturers, anchoring execution quality on the ground.

Facts

Company Facts

Company: Eifer, Inc
CEO: Yuki Nojiri
Address: 5F Wako Miyamasuzaka Building, 2-19-19 Shibuya, Shibuya-ku, Tokyo, Japan
Founded: July 16, 2019
Capital: ¥28.51M (including capital reserves)
Employees: 20 (including contractors)
Business: Japan market entry for overseas brands; exclusive distribution and brand launch; EC and retail sales operations; cross-border sales support; marketing and implementation support
Bank: Mizuho Bank, Marunouchi Chuo Branch
Investors: Nissay Capital

Recognition

Awards

Special Jury Award, Keizaikai Golden Eggs Grand Prix 2020