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PROFILE

Profile of Yuki Nojiri, CEO

Yuki Nojiri is the CEO of Eifer, Inc., a company that acquires exclusive Japan distribution rights for overseas brands and launches them in Japan. Born in Tokyo in 1996, he started a business in Mongolia while studying at International Christian University and founded Eifer in 2019. He received the Special Jury Award at the Keizaikai Golden Egg Grand Prix 2020.

Yuki Nojiri, CEO of Eifer, Inc.
CAREER

Who is Yuki Nojiri?: Career summary

01

1996

Born in Tokyo

02

Student years

Studied in Germany on exchange while at International Christian University. Founded a tour business in Mongolia in partnership with a local university and made it profitable

03

2019

Founded Eifer, Inc.

04

2020

Special Jury Award, Keizaikai Golden Egg Grand Prix 2020

SELECTED WORK

Overseas brands he has launched in Japan

Omi, Cera Plus, Outin, NAISU, Vinxper, Ger tent, MUDORA, COFFEEJACK and more: over 58 brands in total.

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VOICES

Yuki Nojiri's reputation: Media appearances and talks

01

YouTube: Moukari Kigyo Bunseki

Explained how to sell overseas hit products exclusively in Japan

02

CV Summit (CONVERSION SUMMIT)

Guest speaker at the 21st edition

VIDEO

YouTube: Kaigai Marketing Lab

Videos on how to start overseas EC through exclusive licensing, meeting manufacturers at trade shows, and conversations with clients (in Japanese).

How to own a product only your company can sell, without development costs: starting overseas EC through exclusive licensing (in Japanese)
Why an overseas brand with tens of billions of yen in sales chose a Japanese partner with no language skills (in Japanese)
Meet overseas manufacturers without traveling abroad: starting overseas EC at trade shows (in Japanese)
How to sell overseas hit products exclusively in Japan (interview on the YouTube channel Moukari Kigyo Bunseki) (in Japanese)

Watch Kaigai Marketing Lab

ON X

On X: @columbus_ceo

He posts about how to start importing and exclusively distributing overseas brands, how to sell while limiting inventory risk, and client cases.

のじ｜野尻悠貴　@columbus_ceo
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