Eifer
日本語

Case Studies

From the world to Japan, and from Japan to the world.

NASDAQ-listed companies, brands selling in 40+ countries, patent-holding startups. Seven cases across different scales and regions show what Eifer delivers.

Case 01

MUDORA

Apple Watch band (cutting-edge AI device)

First partner in Japan for a NASDAQ-listed company, selling from day one of the contract

Challenge

A NASDAQ-listed Israeli company was looking for its first partner in Japan. Despite 3,000+ units sold overseas, they had no sales channels or customer network in Japan.

What we did

  • Partnered with a Japanese corporate partner to propose a market-entry collaboration
  • Built a setup that enabled sales from Day 1 of contract (secured exclusive rights, immediate launch)
  • Designed same-day upsell from the existing customer list via email newsletters, led by Eifer's Japan partner
  • Positioning and localization around the narrative "the most futuristic Apple Watch band ever, landing in Japan for the first time"

Results

  • Sales from Day 1 of contract (first partner in Japan)
  • Revenue achieved via email only
  • Direct contract signed with a NASDAQ-listed company

Case 02

Outin

Portable coffee maker

Built the Japan launch from zero to one, culminating in a major live TV launch

Challenge

A Shanghai-founded brand — #1 in its category on Amazon US/EU, selling in 40+ countries — wanted to seriously enter Japan. Their patented product that "brews concentrated coffee in 3 minutes using cold water" required a strategy to expand across Japan's diverse channels.

What we did

  • Negotiated and secured exclusive distribution rights in Japan
  • Awareness via live appearances on major TV programs and news broadcasts
  • YouTuber and SNS-driven word-of-mouth strategy
  • Rollout to 20+ major electronics retailers including Yodobashi Camera and Yamada Denki
  • Cross-category demand development (coffee, outdoor, sports)

Results

  • Live TV appearance on Yomiuri TV's "Asaiki Wide Su-Matan!" Momoko no Navi-Masu! segment within 3 months of launch (2024-03-23) — https://www.ytv.co.jp/asapara/momonavi/20240323/index.html
  • Rollout to Yodobashi Camera and Yamada Denki
  • Exclusive distribution contracts with 20+ major electronics retailers in Japan
  • Product lineup extended beyond coffee makers (outdoor buckles, etc.)

Case 03

NAISU

Clear ice maker

Beat 10+ competing distributors to win exclusive rights, ¥10M+ in the first month

Challenge

A Singapore ice-maker brand growing fast was considering entering Japan. More than 10 distributor candidates were competing for rights, and the client had zero experience with overseas brand expansion.

What we did

  • Direct face-to-face negotiation with the brand owner considering Japan entry
  • Won exclusive distribution rights against 10+ competing distributors
  • Market validation and initial revenue via crowdfunding
  • Secured additional SKUs including new colors and accessories
  • Full-service support from branding through sales, as the client was entirely new to this

Results

  • ¥10M+ in sales within the first month of launch
  • Category #1 on crowdfunding
  • Client continues to use our services, expanding the product lineup
  • Transitioned to brand-building phase targeting a larger M&A with home-use demand in view

Case 04

Vinxper

Wine gadget

End-to-end launch reaching ¥15M+ in the first month

Challenge

A patented new wine gadget from Taiwan needed to be launched in the Japanese market.

What we did

  • Exclusive rights negotiation (secured at no cost)
  • End-to-end brand launch
  • PR strategy via YouTuber reviews

Results

  • ¥15M+ in sales in the first month of launch
  • Hit driven by organic YouTuber coverage at no cost

Case 05

Ger tent

Glamping × sauna tent

Full-service branding through sales for a first-time client, ¥13M+ in the first month

Challenge

A tent brand created by a Mongolian maker, with a client who had zero prior experience, aiming to launch in Japan.

What we did

  • Leveraged our full service — end-to-end from branding through sales
  • Product positioning aligned with glamping and sauna demand

Results

  • ¥13M+ in the first month of launch
  • Success case with a fully first-time client

Case 06

Cera Plus

Portable espresso machine

From zero sales at trade shows to ≈¥18M in the first month through full localization

Challenge

The product had failed to sell at overseas trade shows. With zero brand awareness and no sales channels in Japan, the launch had to be built from scratch — rebuilding the brand narrative and localizing end-to-end.

What we did

  • Complete localization for the Japanese market from scratch
  • Rebuilt brand narrative and positioning
  • Market validation and initial revenue via Makuake crowdfunding
  • Secured coverage in MonoMagazine (Feb 2 issue, coffee feature)
  • Secured coverage in Goods Press (Tokuma Shoten, Apr 6 issue)

Results

  • Nearly ¥18M in sales within the first month of launch
  • Successful Makuake crowdfunding campaign — https://www.makuake.com/project/ceraplus/
  • Brand recognition established via coverage in MonoMagazine and Goods Press
  • Positioned as a technology brand backed by 70+ patents and international standards

Case 07

Omi

AI gadget

Won exclusive Japan rights for a breakout US AI gadget against major trading houses

Challenge

"Omi" — a breakout AI gadget brand from the US already in use among Japanese consumers — was choosing a Japan distribution partner. Major trading houses and other candidates were competing for the rights.

What we did

  • Direct outreach to the brand holder with an exclusive distribution proposal
  • Won partner selection against major trading houses and other candidates
  • Designed the Japan-market localization and sales strategy

Results

  • Won exclusive Japan distribution rights against major trading houses — https://www.omi.me/
  • Japan pre-launch scheduled in the near future