Exclusive distribution rights and Japan launch for overseas brands, end to end: Global potential.
Built to win in Japan.
Eifer, Inc. is a Tokyo (Shibuya) company that acquires exclusive Japan distribution rights for brands growing overseas and launches their sales, from localization and crowdfunding to EC and electronics retailers. Founded in 2019, we have been involved in launching 58+ brands in Japan, with cumulative GMV of over ¥1.3B.
Omi¥37.97MSupport purchases in ~1 month
Cera Plus≈¥18MFirst-month sales
Vinxper¥15M+First-month sales
Outin#1Category on Amazon US/EU
NAISU¥10M+First-month sales
MUDORADAY 1Selling from contract day oneSome of the brands Eifer has launched in Japan. Sources for the figures are on each case page.
Yomiuri TV "Asaiki Wide Su-Matan!"MonoMagazineGoods PressYouTube "Moukari Kigyo Bunseki"CONVERSION SUMMITKeizaikai Golden Egg Grand Prix 2020How is this different from an import agent?: Support that builds the market
Find growing brands not yet in Japan
We research brands growing in overseas e-commerce and choose candidates that can win in Japan.
Build rights negotiation and localization into one business
We negotiate exclusive distribution rights and contracts, and design product names, packaging and descriptions for Japan.
Keep sales growing after launch
We run EC, retail and PR and use data to keep growing after launch.
What can you ask us to do?: Five services
- 01
Exclusive Distribution Rights & Brand Launch
From license negotiation and Japan market launch to brand M&A.
- 02
Cross-Border EC & Sales Support
To the US, Europe, Korea, Taiwan and China: start small, from validation to operations.
- 03
Web Marketing Support
Ad operations and creative across EC, B2C and B2B.
- 04
AI Implementation Support
AI use designed for your industry, from workflow audit to implementation and adoption.
- 05
X Branding Support for Executives
An X routine you can keep up in 30 minutes a day, designed through to business meetings.
You can talk to us before you have chosen a productAbout 2 minutes to send · reply within 3 business days
Contact usJapan launch case studies: Some exceed ¥10M in month one
Across markets, through to results. Sources for the figures are on each case page.
Omi
Won exclusive Japan rights against major trading companies
Cera Plus
Nearly ¥18M in month one through full localization
Vinxper
End-to-end launch, ¥15M+ in month one
NAISU
Won exclusive rights against 10+ distributors
Outin
Used by a Japan national football team player
MUDORA
First Japan partner for a NASDAQ-listed company
You can talk to us before you have chosen a productAbout 2 minutes to send · reply within 3 business days
Contact usHow fast is a launch?: Timeline from our cases
Real cases showing how quickly products started selling after the contract, and how they kept selling after launch.
DAY 1 MUDORA
As the first Japan partner of a NASDAQ-listed company, sales started on the first day of the contract
~1 month Omi
¥37.97M+ in support purchases from 1,597 people in the Makuake pre-launch
Month 1 NAISU, Vinxper, Ger tent
Over ¥10M in sales in the first month after release
3 months Outin
Live TV appearance 3 months after launch; also used by a Japan national football team player
Learn about the exclusive distribution business on video
CEO Yuki Nojiri shares how to start overseas EC through exclusive licensing, along with conversations with clients, on the YouTube channel Kaigai Marketing Lab (in Japanese).
Who is CEO Yuki Nojiri?: Seven years in exclusive distribution
Founder & CEOYuki Nojiri野尻 悠貴
CEO, Eifer, Inc.
Born in Tokyo in 1996. While at International Christian University he studied in Germany on exchange, and as a student he founded a tour business in Mongolia in partnership with a local university. In 2019 he founded Eifer, Inc., which brings brands growing overseas to Japan through exclusive distribution. He shares how to start an exclusive distribution business on the YouTube channel Kaigai Marketing Lab and on X.
Special Jury Award, Keizaikai Golden Egg Grand Prix 2020Shareholders, clients and media
SHAREHOLDER
Eifer has received investment from Nissay Capital, a wholly owned subsidiary of Nippon Life.
CLIENTS
KOKUYO, Optoma and others.
Outin Nano portable espresso machine featured
Yomiuri TV "Asaiki Wide Su-Matan!", March 23, 2024
CEO Nojiri explains how to sell overseas hit products exclusively in Japan
Moukari Kigyo Bunseki (Man Sakai)
Cera Plus featured in a coffee special
MonoMagazine (Feb 2 issue) / Goods Press (Apr 6 issue)
Also: CEO Nojiri spoke as a guest at the 21st CV Summit / Special Jury Award, Keizaikai Golden Egg Grand Prix 2020
From consultation to launch
Consultation
We ask about your current channels, budget and the categories you want to handle
Brand proposals
We pick candidates from brands growing in overseas e-commerce that are not yet in Japan
Negotiation & contract
We negotiate directly with the brand holder and confirm the scope of rights
Localization
We design product names, descriptions and packaging for Japan
Launch
Start selling through crowdfunding, EC and electronics retailers, then keep growing
We reply within 3 business days of your inquiry.
Column: Basics of exclusive distribution and Japan launch
Read about the basics of exclusive distribution rights, how to choose a support company and how to sell while limiting inventory risk, together with our YouTube explainers.
Recommended Japan launch support companies for overseas brands: how to choose in Tokyo
Compare partners on negotiation record, sales record and post-launch support
Read the article →
How to own a product only your company can sell, without development costs: starting overseas EC through exclusive licensing (in Japanese)
How to own a product only you can sell, without development costs
Watch on YouTube →
Be careful about jumping straight into OEM: exclusive distribution plus pre-orders to limit inventory risk (in Japanese)
How to keep a profit while limiting inventory risk
Watch on YouTube →FAQ on exclusive distribution rights and Japan launch
What are exclusive distribution rights for an overseas brand?
They are the right for your company alone to sell an overseas brand's products in Japan. The scope, such as term, territory and sales channels, is set in the contract with the brand holder.
Can we work with you if we have never handled an overseas brand?
Yes. In our case studies, NAISU and Ger tent were clients launching an overseas brand for the first time, and we handled everything from branding to sales on their behalf.
Which countries' brands do you support?
So far we have supported brands from the United States, China, Taiwan, Singapore, Israel, Mongolia and other countries.
At what stage can we contact you?
You can contact us while you are still sorting out requirements, even before you have chosen a product or category. We reply within three business days.
Talk to us about your Japan launch, even at the requirements stage
We take consultations on launching overseas brands in Japan, cross-border sales, AI implementation and more, even before requirements are settled. We reply within 3 business days.
- You don't need to have a product in mind yet
- The form takes about 2 minutes
- We reply within 3 business days