Building the newtrading company of the Reiwa era
Services
Five services connecting Japan and the world
- 01
Exclusive Distribution & Brand Launch
End-to-end from license negotiation to Japan launch and brand M&A.
- 02
Cross-Border Sales Support
US, Europe, Korea, Taiwan, China — validation to ops, starting small.
- 03
Web / Marketing Support
EC, B2C and B2B, with award-winning ad operators and active EC operators.
- 04
AI Implementation Support
From process audit to implementation and adoption, designed by industry.
- 05
Executive X Branding Support
Sustainable 30-minutes-a-day X playbook, all the way to deal flow.
Selected Work
Selected case studies
MUDORA
Apple Watch band (cutting-edge AI device)
First partner in Japan for a NASDAQ-listed company, selling from day one of the contract
Israel (NASDAQ-listed)SKU 10
Outin
Portable coffee maker
Built the Japan launch from zero to one, culminating in a major live TV launch
Shanghai (selling in 40+ countries, IPO filing)SKU 30
NAISU
Clear ice maker
Beat 10+ competing distributors to win exclusive rights, ¥10M+ in the first month
SingaporeSKU 10
Vinxper
Wine gadget
End-to-end launch reaching ¥15M+ in the first month
TaiwanPatented
Cera Plus
Portable espresso machine
From zero sales at trade shows to ≈¥18M in the first month through full localization
China (Zhuhai, Guangdong)≈¥18M in first month
Omi
AI gadget
Won exclusive Japan rights for a breakout US AI gadget against major trading houses
United StatesJapan launch coming soon
Supporting Companies
Supporting Companies
A selection of companies we work with on Japan launches, cross-border sales, and AI implementation.
Press & Media
Press, media & recognition
Coverage in newspapers, magazines, and television, alongside our recognitions.
- Award
Special Jury Award, Keizaikai Golden Eggs Grand Prix 2020
Keizaikai
2020 - TV
Outin Nano portable espresso machine featured
Yomiuri TV "Asaiki Wide Su-Matan!" — Momoko no Navi-Masu!
March 23, 2024 - YouTube
CEO Yuki Nojiri appeared on the YouTube channel "Moukarikigyo Bunseki"
Moukarikigyo Bunseki
Available now - Event
CEO Yuki Nojiri to join the 21st CV Summit as a guest speaker
CONVERSION SUMMIT / Hiyoko no Kai
June 23 - Magazine
Cera Plus — Coffee feature
MonoMagazine
February 2 issue - Magazine
Cera Plus featured
Goods Press (Tokuma Shoten)
April 6 issue
Shareholders
Shareholders
Backed by investors we share long-term trust with.
- Nissay Capital
Venture capital arm of the Nippon Life Insurance group
Team
Team
The people putting Eifer's mission into practice across borders and industries.
Yuki Nojiri
Founder & CEO
Born in Tokyo, 1996. Studied abroad in Germany during International Christian University. While a student, founded a profitable tour business in Mongolia partnered with a local university. Special Jury Award, Keizaikai Golden Eggs Grand Prix 2020. Founded Eifer in 2019.
Alex Ming
Head of Partnerships
Joined Eifer after handling overseas negotiations for Outin, the China-born coffee maker brand selling in 40+ countries. A native English and Chinese speaker, he leads negotiations between Eifer and overseas brand holders and channels, and brings deep expertise in cross-border commerce.
Suguru Toda
Head of Operations
Joined Eifer after leading customer success at a fast-growing matching app and an education venture. He oversees the localization of 10+ Eifer brands and the operational partnership with overseas manufacturers, anchoring execution quality on the ground.
Get in touch
Let's start a conversation.
We're happy to engage even at the requirements-gathering stage — Japan entry, cross-border sales, AI implementation, and more. We respond within three business days.