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Exclusive Distribution Rights & Brand Launch Support for Overseas Brands

Eifer's exclusive distribution support covers everything with one team: finding overseas brands not yet available in Japan, negotiating with brand holders, signing the contract, localizing for Japan, and starting sales through EC and crowdfunding. It suits companies that want a product only they can sell, without spending on product development.

Visual representing exclusive distribution of overseas brands in Japan
ANSWER FIRST

In short: what exclusive distribution support delivers

01

Brand discovery

We research brands growing in overseas e-commerce that have not yet launched in Japan, and shortlist candidates.

02

Negotiation and contract

A dedicated team of native Chinese and English speakers negotiates directly with brand holders.

03

Launch and sales

We handle localization, EC platform selection and initial marketing.

FOR WHOM

Which companies is it right for?

01

Companies starting a product business as a new venture

You can start with products already selling overseas, instead of starting from product development or OEM.

02

Companies handling an overseas brand for the first time

In our case studies, NAISU and Ger tent were clients launching an overseas brand for the first time.

03

Companies adding new products to existing channels

In our cases, products were sold through channels the client already had, such as electronics retailers (Outin) and email newsletters (MUDORA).

PROCESS

5 steps from securing exclusive rights to sales

STEP 01

Brand sourcing

Research brands growing in overseas e-commerce and shortlist candidates

STEP 02

License negotiation

Approach brand holders directly and negotiate exclusive distribution rights

STEP 03

Contract and rights

Adjust contract terms, conduct legal review and confirm the scope of rights

STEP 04

Localization

Design product names, descriptions and packaging for the Japanese market

STEP 05

Sales launch

EC platform selection, initial marketing and start of operations

WHY EIFER

How is this different from import agents and trading companies?

01

Negotiation and EC teams in the same company

We don't stop at securing the rights: the team that runs EC sales of over ¥20M a month takes over the sales directly.

02

Support continues after launch

We also cover brand expansion, introductions to other brands, in-house transition support and brand M&A.

FOR WHOM

Requests Eifer is not suited for

01

You only want to sell products you developed yourself

Eifer's support centers on selling brands that are growing overseas in Japan.

VIDEO

Learn how to start exclusive distribution on video

CEO Yuki Nojiri explains how to start exclusive distribution and how to sell while limiting inventory risk.

How to own a product only your company can sell, without development costs: starting overseas EC through exclusive licensing (in Japanese)
Be careful about jumping straight into OEM: exclusive distribution plus pre-orders to limit inventory risk (in Japanese)
FAQ

FAQ on exclusive distribution rights

How do you obtain exclusive distribution rights?

We approach the brand holder directly, propose a sales plan for Japan, adjust the contract terms and scope of rights, and sign the contract. At Eifer, a dedicated team of native Chinese and English speakers handles the negotiation.

Can you win the rights when competing with major trading companies?

We have done so. For Omi, Eifer was chosen as the Japan partner from several candidates, including major trading companies.

Can you also handle sales after the rights are secured?

Yes. We handle localization, EC platform selection, crowdfunding and initial marketing.

Get in touch

Consultations and material requests on exclusive distribution

It's fine if you haven't chosen a category yet. We'll ask about your current channels and budget, and propose how to find candidate brands.

  • You don't need to have a product in mind yet
  • The form takes about 2 minutes
  • We reply within 3 business days
Contact usRequest materials