Recommended Japan launch support companies for overseas brands: how to choose in Tokyo
Companies you can entrust with launching an overseas brand in Japan fall into two groups: those that only negotiate rights, and those that also launch sales. If you are choosing in Tokyo, we recommend first checking three points: their record in negotiating exclusive distribution rights, their sales record in EC and crowdfunding, and the scope of their support after launch.
In short: how to choose a Japan launch partner in Tokyo
Compare them on three points: negotiation record, sales record and the scope of post-launch support.
Japan launch support companies come in three types
Trading company type
Mainly purchasing and wholesale
Agency / import agent type
Mainly acquiring rights and handling import procedures
Brand launch type
Everything from acquiring rights to sales and PR
5 criteria to check before you hire
Record in negotiating exclusive distribution rights
Sales record in EC and crowdfunding
Localization capability
Scope of support after launch
Costs and contract type
Avoid mistakes: what to watch when choosing a partner
Confirm the scope of rights in the contract
Confirm who will actually handle sales
FAQ on Japan launch support
What are exclusive distribution rights for an overseas brand?
They are the right for your company alone to sell an overseas brand's products in Japan. The scope, such as term, territory and sales channels, is set in the contract with the brand holder.
Can we work with you if we have never handled an overseas brand?
Yes. In our case studies, NAISU and Ger tent were clients launching an overseas brand for the first time, and we handled everything from branding to sales on their behalf.
Which countries' brands do you support?
So far we have supported brands from the United States, China, Taiwan, Singapore, Israel, Mongolia and other countries.
At what stage can we contact you?
You can contact us while you are still sorting out requirements, even before you have chosen a product or category. We reply within three business days.
Want one team from exclusive rights to sales in Tokyo?
Eifer, Inc. (Shibuya, Tokyo) handles everything from negotiation to sales launch with one team.
- You don't need to have a product in mind yet
- The form takes about 2 minutes
- We reply within 3 business days