How Eifer beat major trading companies to win exclusive Japan rights for Omi
Several candidates, including major trading companies, were competing for the exclusive Japan distribution rights to Omi, an AI wearable from the US. Eifer made a direct proposal to the brand holder and was chosen as the Japan partner. The Makuake pre-launch reached ¥37,975,034 in support purchases from 1,597 supporters in about one month.
The Omi case in three numbers
Overview: Brand, country and results
Brand
Omi (AI wearable) / United States
What we did
Securing exclusive distribution rights, localization under the Japan-facing name AIomi, Makuake pre-launch
Results
¥37,975,034 in support purchases from 1,597 supporters in about one month (Makuake project page)
The challenge: Competition including major trading companies
The US AI wearable brand Omi—already used by Japanese consumers—was choosing its Japan distribution partner amid competition from major trading houses and other candidates.
4 things Eifer did
Direct proposal to the brand holder
Proposed exclusive distribution in Japan directly
Chosen as partner among competitors
Selected over candidates including major trading companies
Localization as AIomi
Designed the Japan-facing name and pre-launch strategy
Pre-launch on Makuake
Supported the rollout for the Japan pre-launch
Results: Over ¥37.97M in about one month
¥37,975,034 in total support purchases from 1,597 supporters. Source: Makuake project page.
Getting the same support for your brand
Exclusive distribution rights and brand launch support for overseas brands
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