CASE STUDY · CERA PLUS

How full localization turned Cera Plus into a launch with nearly ¥18M in month one

Eifer fully localized Cera Plus, a portable espresso machine from Zhuhai, China, for Japan. After rebuilding the brand story and validating the market on Makuake, the launch reached nearly ¥18M in sales in its first month.

AT A GLANCE

The Cera Plus case in three numbers

≈¥18MSales in the first month

70+Patents behind the brand

MakuakeMarket validated via crowdfunding

BEFORE

The product had struggled to win deals in Japan
Zero brand awareness and no sales channels in Japan

ACTIONS

Complete localization for Japan from scratch
Rebuilt brand story and positioning
Makuake validation and magazine coverage

RESULTS

Nearly ¥18M in first-month sales
Featured in MonoMagazine and Goods Press

KEY TAKEAWAY

A product that did not sell in Japan can become one that does when the brand story is rebuilt from the ground up.

Sources: makuake.com

OVERVIEW

Overview: Brand, country and results

Brand

Cera Plus (Portable espresso machine) / China (Zhuhai, Guangdong)

What we did

Complete localization for the Japanese market from scratch / Rebuilt brand narrative and positioning / Market validation and initial revenue via Makuake crowdfunding / Secured coverage in MonoMagazine (Feb 2 issue, coffee feature) / Secured coverage in Goods Press (Tokuma Shoten, Apr 6 issue)

Results

Nearly ¥18M in sales within the first month of launch

BEFORE

The challenge: No awareness or channels in Japan

The product had struggled to win deals in the Japanese market. With zero brand awareness and no sales channels in Japan, the launch had to be built from scratch — rebuilding the brand narrative and localizing end-to-end.

ACTIONS