CASE STUDY · VINXPER

How Eifer launched Vinxper, a patented wine gadget from Taiwan, to ¥15M+ in month one

Eifer handled the Japan launch of Vinxper, a wine gadget patented in Taiwan, end to end, from exclusive rights negotiation and brand launch to PR through YouTuber reviews, reaching over ¥15M in sales in the first month.

AT A GLANCE

The Vinxper case in three numbers

¥15M+Sales in the first month

PatentedWine gadget from Taiwan

End to endBrand launch handled by Eifer

BEFORE

A new wine gadget patented in Taiwan
Needed a launch in the Japanese market

ACTIONS

Exclusive rights negotiation
End-to-end brand launch
PR through YouTuber reviews

RESULTS

¥15M+ in sales from the first month
A hit driven by YouTuber coverage

KEY TAKEAWAY

A patented product can sell right after launch once YouTuber reviews make its value clear.

OVERVIEW

Overview: Brand, country and results

Brand

Vinxper (Wine gadget) / Taiwan

What we did

Exclusive rights negotiation (secured at no cost) / End-to-end brand launch / PR strategy via YouTuber reviews

Results

¥15M+ in sales in the first month of launch

BEFORE

The challenge: Launching in Japan

A patented new wine gadget from Taiwan needed to be launched in the Japanese market.

ACTIONS

3 things Eifer did

Exclusive rights negotiation (secured at no cost)

End-to-end brand launch

PR strategy via YouTuber reviews

RESULTS

Results: ¥15M+ from the first month

¥15M+ in sales in the first month of launch

Hit driven by organic YouTuber coverage at no cost

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