CASE STUDY · COFFEEJACK

How our client secured exclusive Japan rights for COFFEEJACK, a ¥120M Kickstarter brand, from zero

Eifer helped a client company secure, from zero, the exclusive Japan distribution rights for COFFEEJACK, a manual portable espresso maker that raised approx. ¥120M on Kickstarter, supporting both the negotiation and marketing for the Japan launch.

AT A GLANCE

The COFFEEJACK case in three numbers

≈¥120MRaised on Kickstarter overseas

3,793Kickstarter backers

¥9,241,370Raised on GREEN FUNDING (as of Oct 18, 2026)

BEFORE

A large brand that raised approx. ¥120M on Kickstarter
Our client started with no rights in Japan

ACTIONS

Supported negotiation for exclusive Japan rights
Supported marketing for the Japan launch

RESULTS

Our client secured exclusive Japan rights from zero
Japan pre-launch running on GREEN FUNDING

KEY TAKEAWAY

Even for a large brand with an overseas track record, exclusive Japan rights can be won starting from zero.

Sources: kickstarter.com, greenfunding.jp

OVERVIEW

Overview: Brand, country and results

Brand

COFFEEJACK (Manual portable espresso maker)

What we did

Supported negotiations with the brand holder for exclusive Japan distribution rights / Supported marketing for the Japan launch

Results

Raised $799,032 (approx. ¥120M) from 3,793 backers on Kickstarter overseas

BEFORE

The challenge: No rights in Japan

COFFEEJACK, a manual portable espresso maker that needs no power or battery, had sold approximately ¥120M on Kickstarter overseas. Our client needed to win exclusive Japan distribution rights for this large-scale brand, starting with no rights in Japan.

ACTIONS