CASE STUDY · MUDORA

How Eifer became MUDORA's first Japan partner and started selling on day one

As the first Japan partner of a NASDAQ-listed Israeli company, Eifer secured exclusive distribution rights for the MUDORA Apple Watch band and started selling on day one of the contract, generating revenue through email to an existing customer list.

AT A GLANCE

The MUDORA case in three numbers

DAY 1Sales from the first day of the contract

3,000+Units sold overseas before Japan

SKU 10SKUs handled

BEFORE

Looking for its first Japan partner
No sales channels or customer network in Japan

ACTIONS

Secured exclusive rights and launched immediately
Same-day upsell to an existing customer list via email
Localized around a 'first time in Japan' story

RESULTS

Sales from day one of the contract
Revenue achieved via email only

KEY TAKEAWAY

Even an overseas company with no channels in Japan can sell from day one when the launch is built around email to existing customers.

OVERVIEW

Overview: Brand, country and results

Brand

MUDORA (Apple Watch band (cutting-edge AI device)) / Israel (NASDAQ-listed)

What we did

Structured a Japan market-entry collaboration with a local corporate partner / Built a setup that enabled sales from day one of the contract / Designed same-day upsell from an existing customer list via email newsletters, led by Eifer's Japan partner / Positioning and localization around the narrative "the most futuristic Apple Watch band ever, landing in Japan for the first time"

Results

Sales from day one of the contract as the company's first Japan partner

BEFORE

The challenge: No sales channels in Japan

A NASDAQ-listed Israeli company was looking for its first Japan partner. Despite 3,000+ units sold overseas, it had no local sales channels or customer network in Japan.

ACTIONS