CASE STUDY · GER TENT

How Eifer launched Ger tent with a first-time client and reached ¥13M+ in month one

Eifer launched Ger tent, a glamping and sauna tent created by a Mongolian maker, in Japan with a client who had never launched an overseas brand, handling everything from branding to sales and reaching over ¥13M in the first month.

AT A GLANCE

The Ger tent case in three numbers

¥13M+Sales in the first month

First timeClient new to overseas brands

Full serviceFrom branding to sales

BEFORE

A tent brand created by a Mongolian maker
The client had never launched an overseas brand

ACTIONS

Full service from branding through sales
Positioning aligned with glamping and sauna demand

RESULTS

¥13M+ in the first month
A success with a first-time client

KEY TAKEAWAY

When the message is designed around glamping and sauna demand, even a first-time client can generate sales from month one.

OVERVIEW

Overview: Brand, country and results

Brand

Ger tent (Glamping × sauna tent) / Mongolia

What we did

Leveraged our full service — end-to-end from branding through sales / Product positioning aligned with glamping and sauna demand

Results

¥13M+ in the first month of launch

BEFORE

The challenge: A client new to overseas brands

A tent brand created by a Mongolian maker, with a client who had zero prior experience, aiming to launch in Japan.

ACTIONS

2 things Eifer did

Leveraged our full service — end-to-end from branding through sales

Product positioning aligned with glamping and sauna demand

RESULTS

Results: ¥13M+ from the first month

¥13M+ in the first month of launch

Success case with a fully first-time client

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