How Eifer won exclusive Japan rights for Outin and signed 20+ major electronics retailers
Eifer secured exclusive Japan distribution rights for Outin, a portable coffee maker from Shanghai, built awareness through live TV, YouTubers and social media, and signed exclusive distribution contracts with 20+ major electronics retailers including Yodobashi Camera and Yamada Denki.
The Outin case in three numbers
Overview: Brand, country and results
Brand
Outin (Portable coffee maker) / Shanghai (selling in 40+ countries, IPO filing)
What we did
Negotiated and secured exclusive distribution rights in Japan / Awareness via live appearances on major TV programs and news broadcasts / YouTuber and SNS-driven word-of-mouth strategy / Rollout to 20+ major electronics retailers including Yodobashi Camera and Yamada Denki / Cross-category demand development (coffee, outdoor, sports)
Results
Live TV appearance on Yomiuri TV's "Asaiki Wide Su-Matan!" Momoko no Navi-Masu! segment within 3 months of launch (2024-03-23)
The challenge: Expanding across Japan's channels
A Shanghai-founded brand — #1 in its category on Amazon US/EU, selling in 40+ countries — wanted to seriously enter Japan. Their patented product that "brews concentrated coffee in 3 minutes using cold water" required a strategy to expand across Japan's diverse channels.
5 things Eifer did
Negotiated and secured exclusive distribution rights in Japan
Awareness via live appearances on major TV programs and news broadcasts
YouTuber and SNS-driven word-of-mouth strategy
Rollout to 20+ major electronics retailers including Yodobashi Camera and Yamada Denki
Cross-category demand development (coffee, outdoor, sports)
Results: Exclusive contracts with 20+ major electronics retailers
Live TV appearance on Yomiuri TV's "Asaiki Wide Su-Matan!" Momoko no Navi-Masu! segment within 3 months of launch (2024-03-23)
View source →Rollout to Yodobashi Camera and Yamada Denki
Exclusive distribution contracts with 20+ major electronics retailers in Japan
Product lineup extended beyond coffee makers (outdoor buckles, etc.)
Getting the same support for your brand
Exclusive distribution rights and brand launch support for overseas brands
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