CASE STUDY · NAISU

How Eifer beat 10+ distributors for NAISU and launched it with ¥10M+ in month one

Eifer won the exclusive Japan rights for NAISU, a Singapore clear-ice maker, against more than 10 competing distributor candidates, validated the market through crowdfunding, and reached over ¥10M in sales in the brand's first month.

AT A GLANCE

The NAISU case in three numbers

¥10M+Sales in the brand's first month

10+Competing distributor candidates

#1Category rank on crowdfunding

BEFORE

10+ distributor candidates competing for the rights
The client had never launched an overseas brand

ACTIONS

Face-to-face negotiation with the brand owner
Market validation through crowdfunding
Full service from branding through sales

RESULTS

¥10M+ in sales from the first month
#1 in its category on crowdfunding

KEY TAKEAWAY

Even a company new to overseas brands can generate sales from month one by entrusting everything from rights negotiation to sales.

OVERVIEW

Overview: Brand, country and results

Brand

NAISU (Clear ice maker) / Singapore

What we did

Direct face-to-face negotiation with the brand owner considering Japan entry / Won exclusive distribution rights against 10+ competing distributors / Market validation and initial revenue via crowdfunding / Secured additional SKUs including new colors and accessories / Full-service Japan launch support from branding through sales

Results

¥10M+ in sales within the first month of launch

BEFORE

The challenge: Competition from 10+ distributors

A fast-growing Singapore ice-maker brand was considering Japan entry. More than 10 distributor candidates were competing for rights, and the brand owner had no prior experience launching in Japan.

ACTIONS