Test the Japanese market with a crowdfunding launch, run end to end by our team in Tokyo
From market research to the last backer update, we run your Japan launch on Makuake or GREEN FUNDING. One package, one team, and everything we create is yours to reuse.
One plan, priced simply
The base plan starts at USD 10,000, ad spend included. The 10% commission is paid from project sales after the campaign ends, not upfront.
Minimum budget, including ad spend
Commission on sales, paid after the project ends
Of the creative is yours to reuse
Everything included in the base plan
Market research in Japan
Demand, price points, competitors and how Japanese buyers talk about products like yours.
Influencer casting
We select and brief Japanese influencers within the budget, with secondary-use rights for your future marketing.
Japanese test landing page
A pre-launch page to collect sign-ups and test messaging before the campaign goes live.
Japanese crowdfunding page
The full campaign page, written and designed for Japanese backers.
Platform selection and application
We choose the best fit, such as Makuake or GREEN FUNDING, and handle the application.
Certification check
We check which Japanese certifications your product needs. Certification fees are paid by the brand.
Pre-launch ads
Meta and Google Ads, adjusted to the budget and to how the ads perform.
Japanese user manual
A consumer-facing manual in natural Japanese.
Instagram operation
8 feed posts and 15 stories during the campaign period.
Press release and media outreach
We issue a press release and pitch your launch to Japanese media.
Customer support
Backer questions, campaign updates and support from pre-launch to the end of the project.
Import support
We check duties and set up a safe way to import your product into Japan.
Warehouse introduction
We introduce import agents and warehouses. Their fees are paid by the brand.
5 steps from the first call to your Japan launch
30-min call
We learn about your product, your results overseas and your goal amount
Research & plan
Market research, certification check and the right platform for your product
Build & test
Japanese landing page, pre-launch ads and influencer casting
Campaign live
Crowdfunding page, Instagram, press release and backer support
Wrap-up & next
Final reports, import setup, then Japanese marketplaces or distributors if you want
The base plan is our starting point. If your goal amount calls for more ad spend or more initiatives, we will discuss the budget with you again before changing anything.
Details and conditions
Influencers
Response to influencers varies by product. Some work with product gifting, others need a separate fee. When a fee is needed, it comes out of the ad budget, and any extra orders based on performance are discussed with you first. As a rule, we get secondary-use rights so you can use the content in your own marketing later.
Customer support period
Our support runs from pre-launch until the project end date. After that, you can handle support yourself, or we can continue from USD 1,000 per month, depending on the volume of inquiries.
Costs paid by the brand
- Certification fees for any Japanese certifications your product needs
- Import agent and warehouse fees
Commission
The 10% commission is calculated on project sales and paid after the crowdfunding project ends.
Ownership of creative
Everything we create for the project, including pages, manuals, posts and influencer content, can be reused by your brand.
What comes after the crowdfunding project
Each option below is quoted and agreed separately after the project ends.
B2B channels and distributors
We introduce Japanese distributors and retail partners. If you grant exclusive distribution rights to Eifer or one of our partners, introductions and coordination are free of charge.
Move to EC marketplaces
Amazon JP, TikTok Shop, Rakuten Ichiba, Yahoo! Shopping, a Shopify store and more, quoted separately.
Japan market consulting
If you sell directly without a distributor, we can advise you as consultants on channels and marketing, from USD 2,000 per month.
Ongoing customer support
Japanese customer support after the project, from USD 1,000 per month depending on inquiry volume.
Why brands launch in Japan with Eifer
Launches you can verify
58+ brands launched in Japan, including Omi (¥37,975,034 on Makuake) and COFFEEJACK (¥11,046,630 on GREEN FUNDING).
One accountable team
Research, pages, ads, PR, support and import setup are handled by one team instead of several agencies.
Direct communication
Native English and Chinese speakers work with your team directly, with no middlemen.
Case studies with first-month sales above ¥10M
Omi
Bridged Japanese demand to the brand as the negotiator
Cera Plus
Nearly ¥18M in month one through full localization
Vinxper
End-to-end launch, ¥15M+ in month one
Thinking about testing Japan? Talk to us first
Book a 30-minute call. We'll look at your product and your goal amount, and tell you honestly how a Japan test launch could go.
- Minimal upfront cost for your brand
- The form takes about 2 minutes
- We reply within 3 business days